The Pew Internet and America Life project released its report on how youth are using social media. It’s packed with interesting statistics — and Anastasia Goodwin at YPulse summarized some of the most interesting findings from the Gen Y lens. From our perspective at BodiMojo, the report is not only timely, but confirms for us again that we’re on the right path with BodiMojo.
A few of the tidbits in the Pew report include not only that social networking represents an important relational medium for teens to interact and share on the fly, but that many transactions and interactions are occurring simultaneously, from status updates, to search, to online purchases. Of interest is the finding that a third (31 percent) of online teens ages 12 to 17 use the Internet to look for health, dieting or physical fitness information. In my estimation, if you couple teens’ health concerns and goals with desire to connect with others in their networks, it may just be that BodiMojo has a timely formula for putting healthy lifestyle in the online/offline mix. We’ll find out when we launch, but my sense is that setting and sharing of health goals via status updates and cool tools may be a great motivational and social support method for keeping up healthy habits.
Stay tuned.
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